You may be wondering if you should follow these industry guidelines if they aren’t legally binding. If you have any doubts, the answer should be yes. These guidelines were created through consultation with industry stakeholders and aligned with TCPA requirements to ensure consumer protection. The guidelines were also developed to ensure that individuals are able to receive the messages they want, either from other individuals or from organizations. Following these guidelines will not only protect your organization but will offer your customers the best experience when interacting with your organization and brand.